For example, design ads that encourage kids to participate in sports or volunteer in the community. Instructions and Glossary Part 1 Part 2 (which became effective October 12 ,2010) Additional Forms Print | PDF | Email. This lesson introduces students to the elements of advertising. The following forms, unless noted otherwise, are PDF documents, which require Adobe Acrobat or comparable software, to open. Marketing firms use this theory to place ad elements where they will catch your eyes.